Topic: Blogging
If you’re a blogger, you’ve likely considered adding AdSense ads to your blog. If you’re an advertiser, you likely have looked at Google’s AdWords as a way to drive traffic to your site. AdSense/AdWords, and to a lesser degree, AdBrite, are the two easy options for advertising on the Internet.
However, newcomer FairAdsNetwork hopes to take on Google’s leading position. With ads that directly target Google’s program, this upstart program has gone into Beta as of January 27, 2007. They are accepting 10,000 publishers and advertisers for their beta run, so if you are a blogger or advertiser and would like to be a part of the trial run, you can sign up now.
The FairAdsNetwork’s site looks professional and clean. They are aiming to offer advertisers a wide range of ad types. In looking over their terms and conditions, they do have some interesting twists on their service. For publishers, whereas Google doesn’t pay until you have earned $100 in revenue, Fair Ads Network will pay from $50. They are also much more upfront about payouts. FairAdsNetwork states that publishers will receive 60% of the advertiser’s cost per click. So if an advertiser pays 20 cents for a click, the blogger would receive 14 cents. Very straightforward. For advertisers, rates look comparable to AdWords.
One confusing element of their service is the option for becoming a “Master Marketer”. It’s tricky to piece together at this point, because the information on their site seems to have both advertisers and publishers info all mixed together (it is beta, after all). But for big publishers and advertisers, it seems that you can pay $19.95/month for extra statistics about your ads and 70% commissions, among other benefits.
All in all, if you are an advertiser or publisher looking for an additional alternative to AdSense, AdWords or AdBrite, FairAdsNetwork might be working taking a look at.
