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Blogging | Savvy Tech Tips

February 12th 2007

Update: Fair Ads Network

Fair Ads Network CEO and co-owner Kevin Lam was kind enough to post some extensive and helpful comments to the post I made a couple of weeks ago concerning his upcoming company’s attempt to provide some competition to Google’s AdSense/AdWords. You can read his entire post here.

On the whole, Fair Ads Network seems to be picking up steam. Rumor has it that they have established working relationships with some large websites, such as Bidz.com and uBid.com. I’d argue that selling advertising is the trickiest part of their endeavor, so we’ll know a lot more as things progress over the next few months, but so far, so good.

Advertisers and publishers can still sign up for the Beta test as of this writing.

February 1st 2007

File Acronyms Explained

Here’s a link to a simple site that lists almost all the different type of computer file acronyms and file endings:

Almost Every File Format in the World

From what I can tell, everything looks accurate and on target. Handy page to bookmark.

January 28th 2007

FairAdsNetwork: Competition for Google’s AdSense/AdWords?

Topic: Blogging

If you’re a blogger, you’ve likely considered adding AdSense ads to your blog. If you’re an advertiser, you likely have looked at Google’s AdWords as a way to drive traffic to your site. AdSense/AdWords, and to a lesser degree, AdBrite, are the two easy options for advertising on the Internet.

However, newcomer FairAdsNetwork hopes to take on Google’s leading position. With ads that directly target Google’s program, this upstart program has gone into Beta as of January 27, 2007. They are accepting 10,000 publishers and advertisers for their beta run, so if you are a blogger or advertiser and would like to be a part of the trial run, you can sign up now.

The FairAdsNetwork’s site looks professional and clean. They are aiming to offer advertisers a wide range of ad types. In looking over their terms and conditions, they do have some interesting twists on their service. For publishers, whereas Google doesn’t pay until you have earned $100 in revenue, Fair Ads Network will pay from $50. They are also much more upfront about payouts. FairAdsNetwork states that publishers will receive 60% of the advertiser’s cost per click. So if an advertiser pays 20 cents for a click, the blogger would receive 14 cents. Very straightforward. For advertisers, rates look comparable to AdWords.

One confusing element of their service is the option for becoming a “Master Marketer”. It’s tricky to piece together at this point, because the information on their site seems to have both advertisers and publishers info all mixed together (it is beta, after all). But for big publishers and advertisers, it seems that you can pay $19.95/month for extra statistics about your ads and 70% commissions, among other benefits.

All in all, if you are an advertiser or publisher looking for an additional alternative to AdSense, AdWords or AdBrite, FairAdsNetwork might be working taking a look at.

January 19th 2007

Importing Posts and Images From New Blogger to WordPress

I just made the move from New Blogger (formerly Blogger Beta) to WordPress, and found a couple of things about importing posts and images that took a long time for me to hunt down. In case this might be of help to someone doing the same thing, here’s what worked:

Importing Posts
1. This blog has a small utility to import posts from Blogger Beta to WordPress. It worked great for me, but everytime I tried it, it failed the first time I tried to run it. I pressed the button a second time and it worked perfectly. Very happy with the results with this. Excellent little application.

Once you do this, however, you will now have hotlinked to all your images on Blogger Beta. This is a Bozo No No, and eventually Blogger will shutdown access to your photos and you’ll get all those ugly red boxes.

To fix this, you’ll need to import all your images into WordPress as well. That takes us to…

Importing Images
2. This blog has a neat utility for importing photos from Blogger Beta to WordPress. I tried it and it worked perfectly.

However…

The Blogger Beta filing system is pretty arcane, and I ended up with all sorts of numerically named folders in my WordPress content folder after I did the transfer.

I wanted to at least start things out all nice and organized, and since I didn’t have many images on the old blog, I just went back in and manually imported my images.

Hope that helps!