Deprecated: Assigning the return value of new by reference is deprecated in /home/msmart/public_html/savvytech/wp-settings.php on line 485

Deprecated: Assigning the return value of new by reference is deprecated in /home/msmart/public_html/savvytech/wp-settings.php on line 500

Deprecated: Assigning the return value of new by reference is deprecated in /home/msmart/public_html/savvytech/wp-settings.php on line 507

Deprecated: Assigning the return value of new by reference is deprecated in /home/msmart/public_html/savvytech/wp-settings.php on line 543

Deprecated: Assigning the return value of new by reference is deprecated in /home/msmart/public_html/savvytech/wp-includes/cache.php on line 103

Deprecated: Assigning the return value of new by reference is deprecated in /home/msmart/public_html/savvytech/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /home/msmart/public_html/savvytech/wp-includes/theme.php on line 623
FairAdsNetwork: Competition for Google’s AdSense/AdWords? | Savvy Tech Tips

January 28th 2007

FairAdsNetwork: Competition for Google’s AdSense/AdWords?

Topic: Blogging

If you’re a blogger, you’ve likely considered adding AdSense ads to your blog. If you’re an advertiser, you likely have looked at Google’s AdWords as a way to drive traffic to your site. AdSense/AdWords, and to a lesser degree, AdBrite, are the two easy options for advertising on the Internet.

However, newcomer FairAdsNetwork hopes to take on Google’s leading position. With ads that directly target Google’s program, this upstart program has gone into Beta as of January 27, 2007. They are accepting 10,000 publishers and advertisers for their beta run, so if you are a blogger or advertiser and would like to be a part of the trial run, you can sign up now.

The FairAdsNetwork’s site looks professional and clean. They are aiming to offer advertisers a wide range of ad types. In looking over their terms and conditions, they do have some interesting twists on their service. For publishers, whereas Google doesn’t pay until you have earned $100 in revenue, Fair Ads Network will pay from $50. They are also much more upfront about payouts. FairAdsNetwork states that publishers will receive 60% of the advertiser’s cost per click. So if an advertiser pays 20 cents for a click, the blogger would receive 14 cents. Very straightforward. For advertisers, rates look comparable to AdWords.

One confusing element of their service is the option for becoming a “Master Marketer”. It’s tricky to piece together at this point, because the information on their site seems to have both advertisers and publishers info all mixed together (it is beta, after all). But for big publishers and advertisers, it seems that you can pay $19.95/month for extra statistics about your ads and 70% commissions, among other benefits.

All in all, if you are an advertiser or publisher looking for an additional alternative to AdSense, AdWords or AdBrite, FairAdsNetwork might be working taking a look at.

6 Comments »

  1. Hey there,

    This is Kevin Lam, the CEO and co-owner of Fair Ads Network. I had some free time and did a search for my site to see how we’re doing. We went from 9,000 listings yesterday to 10,500 listings today. So we’re gaining a lot of popularity.

    I was reading over your post and found it very interesting because you actually took the time to talk about FAN in your own words rather than doing a copy and paste, which I’ve found done all over the place. Even then, it has brought on a lot of attention and discussion.

    Alright, a few corrections right now. We started with 10,000 members, but we’re taking 5 off our list every hour. I know we’d need more than 10,000 members to really thrive, but we’re approaching Beta and the goal is to test the system out and see it’s capability based on how much our server can handle. That will then allow us to determine how many dedicated servers to actually add so we don’t have to wait on it later.

    It’s true that we are combining the advertiser and publisher benefits with an all-in-one. The Master Marketer simply compliments everything you do as a publisher and publisher. If you decide to be ONLY a publisher even after upgrading, then you’ll only benefit from the publisher features. If you’re ONLY an advertiser, then it will be the other way around.

    It’s really not that confusing. We encourage everyone to actually register as both because then you’d benefit from everything I have designed for FAN. You’ll actually be able to switch it to either/or or both at anytime.

    You don’t even have to be a big advertiser or publisher, the other objective of the Master Marketer is to help you make affiliate commissions from your referrals. This can be a great additional income even if your own advertising campaigns aren’t doing well.

    As for the $19.95/m, I have currently knocked off 50% until we reach Beta.

    A heed of warning here, there are some very well known Internet marketing gurus that will be massively advertising FAN soon. This MAY make me want to open the doors for more members, but if we reach our maximum limit of numbers before we are ready for beta, I will allow the existing members to upgrade. After that, I will then continue to allow others to signup even during Beta.

    Alright, I’ve said enough. I’ve updated the FAQ page so if you have any questions, please look there first before contacting me. Thanks for the support. I hope to make everyone proud.

    Comment by Kevin Lam — February 10, 2007 @ 12:54 pm

  2. Hi Kevin,

    Thanks for taking the time to stop by and clarify some of the points I found confusing when I was looking through the site a couple of weeks ago.

    In revisiting the site a few times since, I noticed that you’re adding and reworking the information constantly, and that the section on the Master Marketer had been expanded. It looks like things are falling into place nicely.

    Feel free to correct me if I’m wrong, but it would seem to me that the challenging part—if a comparison to similar marketing/advertising plans is valid—is to get advertisers to commit. For example, I was visiting AdVolcano to take a look at their system, and it seems like they have a lot of publishers offering site space to AdVolcano, but relatively few companies buying the offered space (at least at the time I saw their site). Fair Ads Network is of course a different type of system, but if you are offering category-based ads, I would guess there needs to be a strong variety of advertisers built up quickly. Once a critical mass gets established, things could go extremely well.

    I wish you the best of luck, and will be following your company’s progress!

    Regards,
    Mike Smart

    Comment by smart0086 — February 12, 2007 @ 6:09 pm

  3. I hope I am not wasting my time promoting this as publisher because I signed up toe be publisher only not paying any money for any MLM type thing as Fair ands network is supposed to be Adsense alternative where we get paid per click cpc and paid percentage on affiliate signups too. This is all I am personally looking for.
    Regards

    Comment by Mike — February 14, 2007 @ 2:59 am

  4. Mike,

    I’m interested in the same thing as you. I’d like to see some competition for AdSense. I like AdSense, and think it’s a wonderful opportunity for a lot of publishers to easily get some support their websites and blogs. However, the more options advertisers and publishers have the better off I think we’ll be. In that sense I’m rooting for Fair Ads Network to succeed. I’ve signed up as part of the beta test, will give them a good look, and I’m happy to refer people to their service at the moment. No cost, no harm.

    I haven’t signed up as a Master Level Marketer yet, either. In its present state the Master Marketer plan doesn’t appeal to me. I need to see more before I start spending a monthly fee to place ads on my blog.

    One of the uncertainties I have with Fair Ads Network at the moment concerns referrals. I’m uncertain at this point whether a publisher gets a percentage of affiliate signups if he/she isn’t a Master Marketer. When I first looked over their materials, I thought I saw something that said a publisher would get referral percentages no matter what type of account he/she had, unless the referral became a Master Marketer, in which case the referee also had to be a Master Marketer. Kevin’s statement in his comment here makes it seem that is not the case. Perhaps a publisher only gets percentages on referrals if the publisher is a Master Marketer?

    I’d check again, but at the moment their site is down.

    Comment by smart0086 — February 14, 2007 @ 1:01 pm

  5. Okay, guys, let me clear up some more confusions for you. I’ll start from the top.

    >>>>>>>”but it would seem to me that the challenging part—is to get advertisers to commit”

    >>> You’re right, that is the challenging part. From just my own referral list, there are about 20 members who signed up as “advertisers” and “18″ as publishers. The remaining 150+ registered as both. What does this mean? Just that we can expect some hardcore advertisers and publishers along with many who plan on doing both.

    Even though we will first deliver our ads via specified categories, we actually make it even more targeted, because we also make each ad dynamically generated if it’s related to a specific page. We send out nanobots to gather the info and we then send these ads out to them according to its keywords.

    >>>>>>>”signed up toe be publisher only not paying any money for any MLM type thing as Fair ands network is supposed to be Adsense alternative where we get paid per click cpc and paid percentage on affiliate signups too.”

    >>>Right, you can register for free (which you already have) and you’ll earn money without having to upgrade. I’ll have more explanation below answering the last comment:

    >>>>>>>”I’m uncertain at this point whether a publisher gets a percentage of affiliate signups if he/she isn’t a Master Marketer… unless the referral became a Master Marketer.”

    >>> Let’s put it this way, whether your referral upgrades or not, you will still earn affiliate commissions for them publishing and for them putting money into their advertiser account. However, to earn affiliate commissions from your referrals who upgrade to the Master Marketer then you must also be an upgraded member. Does that make sense?

    Let me know if there are any more questions. I’ll remember to check back in once in a while. I’ve changed my designs again so you’re welcome to take a look and let me know.

    Comment by Kevin Lam — February 17, 2007 @ 10:12 am

  6. Kevin,

    Thanks for the clarifications. They make a lot of sense.

    Mike

    Comment by Mike Smart — February 19, 2007 @ 12:19 am

RSS feed for comments on this post. TrackBack URI

Leave a comment

You must be logged in to post a comment.